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☆ Influencers are landing paid brand partnerships and UGC deals in an unexpected new way: Slack groups
▼ + stars: | 2024-02-08 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

That Slack group? While many of the other Slack groups creators said they'd used were free, this particular one charges membership fees of $41 per month or $588 a year. Like the existing Slack group, this one will also charge users. AdvertisementCalveiro is excited about this because of the group's potential to create a safe, engaged community where all questions are welcomed. "I haven't yet seen a truly successful Slack channel just for creators, and I think it's so needed," she said.

Persons: —, Ogilvy, Slack, I've, Kristen Bousquet, Bousquet, she's, Patricia Redulla, Redulla, She's, Calveiro, they'd, Jessy Grossman Organizations: Service, Influencer, Business, Messaging, workspaces, UGC, Adolescent

☆ 54% of influencers say they've already posted sponsored content on Threads and 3 other takeaways from a new report about the app
▼ + stars: | 2023-08-01 | by ( Shriya Bhattacharya | Sydney Bradley | ) www.businessinsider.com time to read: +3 min

A new Izea report found 54% of influencers said they'd already posted sponsored content on Threads. In fact, 54% of influencers in the survey said they had already posted sponsored content on Threads. About 61% of influencers surveyed reported that they signed up for Threads within the first 10 days of launching. Influencers and content creators were more likely to join Threads than non-influencer social-media users, according to Izea's data. Izea found that 84% of social-media influencers were open to monetizing their Threads posts, and 54% of influencers reported that they'd already posted paid branded content to the new app.

Persons: influencers, they'd, Instagram, Kristen Bousquet, Izea Organizations: YouTube Locations: influencers, United States

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

☆ Video has become the hottest topic in podcasting, as some look to it to supercharge growth and others worry about how it will change the industry
▼ + stars: | 2023-06-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

And while Schwarzenberger comes from the world of YouTube, it's not just content creators and influencers who have embraced video. "Sometimes they don't differentiate between a podcast on an audio platform, and a podcast on a video platform. Spotify recently started partnering with payment startup Creative Juice to support podcast creators. Hosting company RSS.com launched a tool in June to generate video from audio podcast tracks to repurpose on social media. And several AI tools have launched that automatically chop up long-form video content for short-form social platforms.

Persons: it's, Jordan Schwarzenberger, Schwarzenberger, influencers, Alison Lomax, Louise Kattenhorn, Matt Wells, — chatty, Conal Byrne, Will Ferrell, Nikki Glaser, Ryan Seacrest, Joe Gagliese, Liam Heffernan, RSS.com, Josh Adley, YouTube's, Natalie Amos, Listen's Adley, Keith Jenkins, Jenkins, Kristen Bousquet, Bousquet, Jay Clouse Organizations: YouTube, Ireland, BBC, Cumulus Media, Apple, Spotify, iHeart, Viral, Gleam Locations: London

☆ To video or not to video? Inside the biggest debate in podcasting and how it could shape the industry's future
▼ + stars: | 2023-06-26 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

☆ Instagram lands 'body blow' to link-in-bio startups by letting users add up to 5 links to their profiles
▼ + stars: | 2023-04-19 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +3 min

Instagram announced users will be able to add up to five links to their bios. All accounts will have the ability to add multiple links, including business and creator accounts. Mark Zuckerberg announced on Tuesday that Meta would now let users add up to five links to an account's bio. Until now, Instagram has limited users to one link — which has helped foster a robust industry of third-party link-in-bio solutions such as Linktree. All accounts will have the ability to add multiple links, including business and creator accounts.

☆ Facebook plans to expand its revenue-sharing program as it tries to cozy up to content creators — and avoid falling behind YouTube, TikTok, and others
▼ + stars: | 2023-04-14 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

While creators and Instagram often go hand-in-hand, Meta wants to make one thing clear: Facebook is not dead. In particular, Facebook has been showcasing its creator ad-revenue-share model, called Ads on Facebook reels. "Especially with everything recently between YouTube, TikTok, and Instagram, Facebook never gets mentioned in those same conversations when we talk about creators and what platforms they're choosing between." Meta also declined to share the eligibility requirements for Facebook's reels ads program — except that it is invite-only. A robust ad-revenue-share program for reels across Instagram and Facebook, in theory, could be a win-win for both Meta and creators.

☆ Many brands are offering terrible UGC rates as new creators flood the market, but veterans say you can still make great money if you pitch yourself correctly
▼ + stars: | 2023-02-02 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Seasoned UGC creators expressed frustration and gave advice for others to increase their rates. Bousquet, who has 24,000 Instagram followers, usually charges a minimum of $300 to create a single UGC video for a brand. With this type of collaboration, content creators produce assets for brands in exchange for payment. Chloë Gibbions, director of influencer-marketing agency Ours, said that much like in the early days of influencer marketing, brands are often just unaware. UGC creators Sean Mari Sagun and Salha Aziz started with cheaper rates and focused on building longer-term relationships with brands.

☆ Creators are getting whiplash from Instagram's unpredictable changes in how they can make money — and some are leaning away from the platform
▼ + stars: | 2022-12-02 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +12 min

Creators said the many changes have left them exhausted, with some leaning away from the platform. Instagram creators are tired. "As we build a suite of creator monetization tools, we're constantly learning and testing remains crucial in understanding what offers the best experience. Whether or not ad-rev share will come to Instagram Reels (as is the case on Facebook), however, has not been announced. Instagram isn't the only social platform making sweeping changes to creator monetization tools, either.

☆ Influencers who are testing Instagram's Creator Marketplace say it's nearly impossible to get brand deals: 'It's crickets'
▼ + stars: | 2022-09-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

Instagram's Creator Marketplace is currently invite only. How Instagram's Creator Marketplace worksInstagram's Creator Marketplace isn't exactly a no man's land: There are more than 100 brands listed in the app's marketplace, Mello said. What influencers want to see from Instagram's marketplaceIn the end, Instagram's Creator Marketplace is still a limited test, and ups and downs are to be expected. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus.

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